On July 18th, 2012, national Propaganda Department, Treasury Department, Ministry of Culture, Broadcasting Film and Television Administration and Press and publication Administration announced jointly the list of annual national cultural exportation key enterprise between 2011 and 2012, in which Zhengzhou Wo long Amusement Equipment Co., Ltd. Was listed. The success shows that Wo long has played an exemplary role in integrating national cultural features into products, and Wo long will make the most of the advantage and push our cultural products towards the whole world.
Zhengzhou Wo long Amusement Equipment Co., Ltd. was built in 1995. Wo long is an enterprise specializing in producing, researching and marketing large inflatable toys, hydro sports and leisure products, and inflatable advertisement media.
Since it founded, Wo long has always focused on product innovation and intellectual property protection. Meantime, Wo long has adhered to the principle of market-oriented and expanded the world market. Up till now, Wo long has acquired 19 patents, which diversifies amusement equipment products. Besides, Wo long’s products, which has obtained CE and ROHS certificates, are well exported all over the world such as Europe and America, Korea, Japan, Thailand, Malaysia, Australia and Taiwan. Therefore, Wo long achieves good economic benefits, for example, the company’s export volume reached $2,300,000.
In the 2012 Olympics in London, at the opening ceremony, the scene that 28 yellow transparent balls were passing among live audience impressed the entire world. In fact, these transparent balls are produced by Wo long, which is really a high honor to the enterprise and proves cultural products made by China to be approved by foreigners.
That Wo long chosen as member of list has positive effects on cultivating backbone enterprises of national cultural industry, encouraging cultural enterprises’ participation in international competition, and expanding cultural products and services exportation. The director of Wo long, Mr. Yan, says :“ That Wo long chosen as member of list promotes image of the company, even in the world market. As Wo long prepares to build an international brand, this honor is beneficial to promotion of brand. Meanwhile, we are grateful to our government for its encouraging the development of small and medium-sized enterprises and providing series of favorable policies and measures . Wo long will persist in pursuing innovation as always, controlling the quality strictly according to the international standard, enlarging the world market and realizing the company’s further development.”
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