With the improvement of society, people’s living standards rise and their pursuits of high spiritual life increase continuously, which stimulates development of amusement equipment industry. Each year, large numbers of amusement equipment enterprises in our country grow up, bur also large quantities of these enterprises close down one after another. Considering that competition of amusement equipment industry is so fierce, how can one company become more and more prosperous? The solution is that we should learn from foreign enterprises and insist on independent innovation.
Nowadays, amusement equipment industry in China is in a low level in the international market and has no strong market competitiveness. To compete with foreign companies is undoubtedly a great challenge for national amusement equipment industry. Faced with the strong shock of world market, amusement equipment enterprises should know how to solve the difficulties and obtain a better development.
At present, China amusement equipment industry develops only by imitating foreign amusement equipment blindly. Besides, many amusement equipment enterprises would rather put price competition before everything than promote quality of their products. All these points give rise to constant bankruptcies of these enterprises. Therefore, in order to have a bright future, one enterprise must take the road of self-innovation, which is the spirit that an enterprise can live on and the prime way to realizing one enterprise’s sustainable development.
Zhengzhou Wo long Amusement Equipment Co., Ltd., who is the leader of amusement equipment industry in China, has developed for 18 years. The company should owe ’s its prosperity to the ceaseless self-innovation. Wo long invents several new products each year, and the latest inflatable water obstacle course succeeds in the experiment in Xingzheng Gymnasium.
Just as John D. Rockefeller once said,“if you want to succeed, you should advance towards a brand new way rather than go after others’ way to success.” To get the upper hand in the fiercely competitive amusement equipment industry, we must persist in independent innovation all the time.
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