Inflatable advertising model is a kind of new advertising media brought in from foreign countries in mid-1980s. Advertiser Tomsen was the first one to produce inflatable cartoons in America. At first, in order to propaganda children products, he asked his worker to try making some cartoon models according to some lovely animal cartoons in Mickey Mouse and Donald Duck. The brand new propaganda way was surprisingly accepted by people and imitated by many advertisers. Disney Park in USA is a pioneering work of Tomsen’s advertising enterprise, whose annual operation revenue is more than 1 billion only in America. In Shanghai, Disney Park also creates amazing values every year, which makes people in advertising industry sit up and take notice.
From sellers’ angles, it is worthwhile purchasing than renting. If sellers advertise in the TVs, newspapers, broadcastings, magazines and Internets, it will cost 3000 to 4000 RMB per month. Besides, to advertising in these medias is lack of originality mostly, which can hardly impress people. However, if a seller purchase a 20-meter high bottle model and place it in business quarters or busy shopping centers after blowing it up through blower, the bottle model’s influence power head and shoulders above other medias. To buy this kind of inflatable model, sellers need only pay one-time over 1000 RMB. Normally, one inflatable model’life span is 2-3 years. Therefore, to advertising through inflatable model is becoming a sensible choice for sellers.
Inflatable models play an important role in wedding ceremonies, company opening celebrations, new product launches, product promotions and business exhibitions. In these activities, inflatable arch, inflatable column and inflatable cartoon are the most important. Inflatable advertising models can not only create grand and warm activity atmosphere, but also publish prominent advertisings. Statistics show that it cost several hundreds of billions of RMB in product popularization and celebration consumption. From the point of view of actual consumption, the consumption of inflatable advertising models has been increasing annually.
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