Inflatable model, is in the mid 1990 s domestic only appeared a new advertising media, it is the biggest characteristic is involved. In building up the brand and promotion process has irreplaceable function of advertising, easy to form grand lively activity scene. Its appearance, to enlarge the people to the product infinite imagination, arouses people's curiosity, tease people's shopping desire, through the show image lifelike, tall vivid modelling, bring people strong visual impact and relaxed and pleasant atmosphere, the people to deepen the understanding of the product image and brand, has a good publicity effect.
Statistics show that China's annual has thousands of of funds for all kinds of product promotion and celebration consumption, and increasing year by year. All kinds of opening ceremony, commercial exhibition, new product launches, product promotion, wedding birthday emerge in endlessly, the great variety of festivals such as the Spring Festival, the National Day, valentine's day, Christmas day...... Almost every week, more building opening ceremony, the building was completed, the foundation stone laying ceremony, completion of the project, and so on, contain the unlimited business opportunities. This one arch, a column, inflatable model products are important role, whose market foreground is very wide.
Inflatable model products as advertising field of the important carrier, the market space is large, wide usage, use at present situation, the market use mainly in the following aspects.
First, the user enterprise advertising, the enterprises' anniversary celebrations or other celebration activities, enterprise brand new launch and old brands consolidated; Enterprise well-knownness and the establishment of the product prestige, with inflatable advertising products, and in competitive advertising, between enterprise follow each other, upgrades, use more widely, the market potential.
Secondly, used for the social public places. Could drop in tourist attractions, entertainment, shopping, restaurants, parks, station, port and airport, use scope expanding, and also can do large market environment packaging, used for rich city business culture, rich people's living environment.
Third, social groups for large section and etiquette celebration, creating a grand, enthusiastic, happy atmosphere, make activity has the charisma, shock, produce a sensation effect, the organizer is happy to use inflatable models.
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