Generally, advertising inflatables are cheaper compared to advertising through television, radio, and newspaper. It actually costs 80% less than TV advertising, 60% less than newspaper advertising, and 50% less than radio advertising. That makes the cost of one billboard advertisement good for a month equivalent to the cost of a full-paged newspaper ad running for just one day in a major newspaper. The costs for TV commercials are more outrageous. Plus, billboards are good for weeks or even months whereas TV and radio commercials only lasts for a few seconds and newspaper ads are only good for a day.
It is indeed an undeniable fact that advertising inflatables have a huge impact on consumers. More studies from Arbitron state that 29% of the people who see advertising inflatables visit a retail store within a week. Likewise, the technology available today has influenced the way companies advertise their products and services. Digital billboards are evident almost anywhere.
Then again, traditional static billboards still have not lost their value. Billboard printing and large vinyl sheets still give good impressions to people. The primary methods involved in billboard printing are, in fact, materials, utilization of the various printing processes, and mounting and lamination.
Quality billboards have to be produced without the outrageous expenses. Slogans have to be short yet catchy enough to be noticed. There are just so many billboards that a great number of billboard advertising companies are also present. Digital printing, screen printing, and electric sign companies are open for business.
The industry of vinyl sign production is actually the most fluid. A lot of advertising inflatables companies also offer a variety of packages for clients to choose from. Most of these packages are inclusive of all operating costs except for local taxes. The billboards have to capture the attention that they need. Nevertheless, if the advertising inflatables are in the right spot, for the right duration of time, with the right message to consumers, it will surely be effective.
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