The inflatable cartoon is a new advertising media that are appeared at home in the mid 1990s. Its biggest characteristic is that it has irreplaceable function in building up the brand and promotion process and is easy to form grand lively activity scene. Its appearance enlarges the people’s infinite imagination to the product, arouses people's curiosity and teases people's shopping desire. The lifelike show image and tall vivid modellings bring people strong visual impact and relaxed and pleasant atmosphere, and people deepen the understanding of the product image and brand, which has a good publicity effect.
Statistics show that China has thousands of of funds used for all kinds of product promotion and celebration consumption annually, which increase year by year. All kinds of opening ceremony, commercial exhibition, new product launches, product promotion, wedding birthday emerge in endlessly, the great variety of festivals such as the Spring Festival, the National Day, valentine's day, Christmas day and telecommunications...... Almost every week, more building opening ceremony, the building was completed, the foundation stone laying ceremony, completion of the project, and so on, contain the unlimited business opportunities. The arches, columns, cartoon model products are important role, which not only can build warm atmosphere in the activities, but also release visible ads through the inflatable cartoons. therefore, if people invest in the industry, the market foreground is very wide.
Inflatable cartoons, which have image exaggeration, match with language action, are loved by people and easy to accept. Model inflatable advertising cartoons are small in volume, light in weight, and good air-tightness, whose cabinet model can be in a variety of publicity activities in optional combination, creating more intensive strong propaganda effect.
As the cost of inflatable cartoons is far lower than other media, inflatable cartoons are more frequently used in advertising, and all kinds of businesses compete to imitate, which more promote the inflatable cartoon products market rapid development. Compared the enterprise producing inflatable cartoons national only several in the 1992 with today's hundreds of companies, and also the industry consists of a single balloon development with the all kinds of inflatable cartoon, the inflatable model industry really have a wide and bright market prospect.
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